Tap into your main character era with the newest Daydream collection, where the soft girl aesthetic gets the coveted K-beauty treatment.

We’re talking innovative skin-blurring finishes, airy yet high-performing formulas, and K-drama-worthy color play—a dreamy beauty bouquet rooted on our love for all things Korean.

Soft beauty is now in full bloom

Weightless, lip-blurring color hits peak beauty in blk’s bestselling tint—now with six new dreamy shades. Each luscious swipe of this featherlight formula cloaks lips with the silky softness of a velvety cream before melting into a diffused, long-lasting finish. You can also blend it on cheeks for a watercolor-like rush of color that feels like air.

Your Routine, Uncomplicated
Lip and cheek hybrid 
This fan favorite perfectly colors lips and cheeks with an unbelievably lightweight, soft-girl flush.

Double-hitting formula
No need to choose: Enjoy the comfort of a mousse cream with the lasting power of a stain in one addictive formula.

Buildable beauty
Easily go from a subtle tint to an intense pop of color with a few quick, weightless swipes.

Why We Love It
It’s the softest and lightest lip cream our lips have experienced, made even better with stain-like pigment power!