Meet the lip and cheek innovation that’s powerfully budge-proof yet lusciously smooth—no smudging guaranteed.

The latest addition to the Lip Mallow collection, the Lip Mallow Plush Matte Lip Tint applies like a velvety, non-sticky tint, before setting into a stain that keeps lips incredibly pillowy throughout the day.

With the ability to grip to lips and cheeks, it’s the product to use for a deeply flushed, shine-free tint with a luxuriously plush texture. It also boasts rich color payoff and a weightless yet nourishing formula to tick off all the boxes of a superior tint.